Jim Rogers, Principal
For Jim Rogers, success in business comes down to one crucial factor: building successful relationships.  As a competitive athlete, he learned early on that outstanding achievements are usually the result of cooperation and collaboration between individuals. This knowledge has carried over into his career in the insurance industry, where he has devoted himself to helping others thrive.

"I love to see others operate in their own world with passion, conviction and professional discipline, regardless of what they may seek to achieve. This may be as a doctor, an athlete, a parent, whatever their gift. I light up when others seek to be the best they can be."

It is this approach that Jim brings to Rogers & Norman. Where others might see a company and its employees, Jim sees individuals who each bring unique talents and skills to the team. He doesn't believe in hierarchy - at Rogers & Norman all employees are treated as equal colleagues.  Ultimately, Jim’s goal as one of the team leaders at Rogers & Normal is to work together with both colleagues and clients to provide each client with solutions tailored to their insurance needs.

Jim holds a BA in Business from the University of Washington. He has achieved the distinction of Chartered Property and Casualty Underwriter (CPCU), the most advanced degree in the insurance field, as well as Certified Insurance Counselor (CIC). He served as President of the Independent Agent and Brokers of Washington (IIABW) in 2008, and he was honored by the IIABW as King County's Agent of the Year in 2009. He is a three-term member of the President's Council at Safeco Insurance Group.

Jim is a firm believer in giving back to the communities and organizations that have helped him to become a success. He's an active fundraiser for the US Olympic Teams, having had had the privilege of competing on the US Olympic Handball Team in 1972 and 1976. He set up the James G. Rogers Jr. Endowment for the Journey Program at Seattle Children's Hospital, which provides counseling to parents and siblings who passed.

Jim and his wife Trish live an active life together, including participating in sports, gardening, and cherishing family and friends. They have two grown daughters - Jennifer is an insurance professional at Rogers & Norman and Jessica is a third year medical student. Jim's son, Christopher is a US Marine Corps Captain, Harrier Pilot.

Reach Jim via email or phone at 206.676.8114.

Alex Bogaard, Principal
A partner in the firm, Alex leads the Commercial Operations of Rogers & Norman. He works hand-in-hand with customers to identify and evaluate risks, bringing underwriting experience (risk assessment from the insurance provider side) to his role — which means he helps translate client needs into language that insurance companies understand so they get the right coverage. A detail person that sees the big picture, he works with clients to take a long-term view of their business insurance needs.

In addition to a Master’s Degree in Management and Marketing, Alex has a post-graduate Business Analysis diploma. He is a Certified Insurance Counselor (CIC), an Associate in Risk Management (ARM) and a Construction Risk & Insurance Specialist (CRIS). He was born and educated in Europe, speaks multiple languages and brings experience with international markets.

Alex is familiar with risk on a personal level as well. He is a proud husband and father whose leisure activities include scuba diving, endurance sports and adventure travel. He volunteers through Seattle Rotary, the Business and Economic Development Center at the University of Washington Michael G. Foster School of Business and the Boy Scouts. He is an active member and past president of Seattle’s Entrepreneurs’ Organization, a member of NW Next Leaders Council and a 2008 winner of the Puget Sound Business Journal 40 Under 40 award.

Reach Alex via email or phone at 206.676.8101.

Tracy Johnson, Principal
Tracy is the energy that makes sure Rogers & Norman has the tools to deliver on its promises to clients. She runs Human Resources, technology and internal operations, providing hands-on training to all employees. Her focus is on making sure everyone in the company works together as a team — and creating a fun environment of mutual respect.

She is a Certified Insurance Counselor (CIC).

An avid traveler, photographer and supporter of local theater. Tracy enjoys life with her husband and two adult children.

Reach Tracy via email or phone at 206.676.8113.

Ryan Bettinger, Account Executive, Personal Insurance
Ryan has over a decade of experience and learning at Rogers & Norman. His passion is for getting to know what clients value most and for creating an insurance program that protects them at just the right level. He has a BS in Finance from Central Washington University and is a Certified Insurance Counselor (CIC).

Ryan, his wife and son are active together in sports and in seeking new experiences, particularly through travel.

Reach Ryan via email or phone at 206.676.8141.

Phil Crocker, Account Executive, Commercial Insurance
Phil’s experiences as an entrepreneur and a business consultant give him insight into the financial and operational layers of business, helping clients uncover risks and match coverage to their long-term goals.

Phil has deep experience with educational systems and is currently a Doctorate of Education candidate focusing on enterprise risk management. He has a Master’s Degree from Seattle Pacific University and is a Construction Risk Insurance Specialist (CRIS).

Phil is married, enjoys traveling with his family and is active in sports and Boy Scouts with his two sons. He is on the Board of Directors of Friends of Youth and is a volunteer Account Director with the Taproot Foundation.

Reach Phil via email or phone at 206.676.8122.

Andrew Peoples, Account Executive, Commercial Insurance
Andrew brings experience working with a major insurance company to his role, as well as a focus in professional liability coverage and business risk management. His favorite part of the day is meeting new folks and learning about them and their businesses.

Originally from North Carolina, Andrew and his wife moved to the area in 2008 to be closer to her family. He has since taken to the Pacific NW wholeheartedly and loves spending time outdoors (rain or shine!) and is just as happy sleeping in a tent in the backcountry as he is sitting in a comfortable chair with his pipe and a good book. He and his wife also enjoy travel. Andrew is an avid college basketball fan. Ask him about his favorite team.

Reach Andrew via email or phone at 206.676.8107.

Pam Humble, Claims Manager
When you have a claim, Pam sees all sides of the situation and will help you communicate effectively with your insurer. She’s been the owner of a general contracting company and a machinist, as well as an experienced medical claims handler for a large insurer. She even worked in hospital nursing. That all adds up to understanding the key components of just about any claim.

In addition to an Associates in Applied Arts & Science, Pam has a Property & Casualty (P&C) Agents License, iis a Certified Insurance Counselor (CIC) and has earned the Associate in Claims (AIC) designation.

Pam is a certified ski instructor and has been teaching the sport to children and adults for 25 years. Her two adult sons are also avid skiers. Pam is also a scuba diver. She is heavily involved in her church’s efforts to help homeless people.

Reach Pam via email or phone at 206.676.8106.